It’s a fact. Silence is deadly.

Current research proves that 90% of all callers who are asked to endure on-hold silence will hang up within 40 seconds.

And that doesn’t just mean lost calls, it means lost clients. Lost business. Lost profits. Because when potential customers get fed up with waiting on you, guess who they call next… Your competition.

So should you hire an army to man the phones? You could, but the expense would kill you. Why not just give your customers what they want?

According to Teleconnect Magazine,

• 88% of all callers prefer on-hold information and



• 16-to-20% of callers make purchasing decisions based on information they hear while on-hold. And don’t forget —



• With on-hold messaging, your callers will wait on up to 5 times longer.

That means you have 5 times as many chances to upsell an audience that’s happy, receptive and ready to give you money.

“Why have customers listen to ‘on-hold’ music, when you can use these precious minutes to communicate what your company is all about? Callers will be educated, entertained and probably, pleasantly surprised by your company's ingenuity.”
> ABC TV, Chicago.

WHAT IS AN ENTHEM, YOU MAY ASK?

Well, in a nutshell, an eNthem is a revolutionary concept that will increase your market share, solidify your customer base, expand your brand awareness, enhance your sales process and boost your company profits.

And we’ve got up-to-the-minute consumer research and proven psychological evidence to prove it!

• If you want to keep callers on hold longer, you need an eNthem…



• If you want to increase your phone-in sales rates, you need an eNthem…



• If you want a marketing message that’s 90% more effective, you need an eNthem…



• If you want to build, maintain or increase your market share, you need an eNthem…



• Quite simply, if you want more sales, then you need an eNthem.

Increasing your market share comes down to one simple thing: more customers. How do you get more customers? Well, you start with the easiest targets: your current customers, the ones who are already on the line.

80% of your company revenue comes from 20% of your customer base. Almost all of your profits are generated by a fraction of your clients.

So you don’t want to let those clients get away, do you? And wouldn’t it be great if you could bump that 20% number up some? Think about it.

How much money do you spend to retain current customers and attract new business?

In the U.S., research shows that the average marketing budget runs between 4-to-10 percent of gross revenue.

To keep the numbers simple, let’s say your gross revenue is $100,000 per month and your marketing budget eats up 10% of that. With those figures, the annual expenditure for marketing comes in at $120,000 ($10,000 X 12 months) — considerably more than a single month’s revenue intake.

If you’re spending all that money to keep the clients you have and attract new ones, why on earth would you let them get away? Especially considering that once you’ve got a customer, you can turn them into a loyal client — the kind who keeps coming back and spending more money.

The thing is, if you’re leaving your customers on hold for longer than 40 seconds (be honest!) and you’re not providing them with the information they want, they will eventually call your competition.

Instead of spending all that money to get customers and then letting them slip away....It would almost be easier to just advertise for your competition in the first place…

• 93% of the average marketing budget is spent to entice potential customers to call a business.



• But only 4% of the average marketing budget is spent on caller retention.

You read that right — only 4% of the average marketing budget is spent on making sure the 20% of customers who bring in 80% of the business actually stick around to spend money.

WANT TO KNOW HOW TO SOLIDIFY YOUR CUSTOMER BASE & EXPAND BRAND AWARENESS? READ ON!

We’ve already determined that the best customers are loyal customers, right? They are the ones, after all, who are putting the most money in your pocket.

So how do you get your customers to be the loyal customers you want?

Well, let’s think about it from the customer’s point of view. That shouldn’t be too hard — after all, we’re all somebody’s customers.

• Why do you like this brand?



• How does this brand make you feel?



• Will you go out of your way to purchase this brand?



• How long has this brand been a part of your life?

OK, so by now, you get the drift of where we’re going with this. It’s Marketing 101. Brand identification. Consumer psychology. You get it.

But let me ask you this: If you get it, why aren’t you doing it?

I’ll tell you why:

• It’s hard work.



• It takes a lot of time.



• It boils down to trial and error and a lot of mumbo jumbo.

Well, here at eNthem, we have something to say about all that: Hogwash.

• It’s not hard work.



• It doesn’t take a lot of time.



• And what it boils down to is science.

Well, science and a catchy tune.

LET'S MAKE IT REAL SIMPLE.

Here’s how branding with an eNthem works:

• You, the enlightened businessperson you are, decide to make the right decision to promote your company.



• You create an eNthem.



• Congratulations — you’re work is pretty much done.

What happens next is this:

• We write the lyrics, compose the melody and professionally mix it.



• We run it by you for your approval.



• If you’re not tickled pink, we go back to work until you are.



• Then, you drop the eNthem track right into your phone system.



• Customers and potential clients call in, hear your eNthem and stay on the line.



• Business goes up. Money comes in. You do the dance of joy.

“The eNthem makes your business stand out from the crowd. When I asked a few of my customers about the idea and listened to their positive reactions, I knew I had to try it.”
> John Marks, Insurance Business Owner.

Of course, you can do a lot more with your company eNthem than just using it in place of on-hold music.

• You can play it on the radio.



• Upload it to your website.



• Use it in your TV ads.



• Play it in your waiting room.



• You can use it wherever, however, whenever you want.

You can do that — because you own the copyright.

That’s a pretty big deal, so allow me to repeat it… You Own the Copyright.

Now, if you’ve ever paid through the nose to license a 30-second jingle, I can understand if you need to pick your jaw up from the floor right now.

Because on top of the inflated cost you have to pay for the pre-fab 30 seccond jingle — have we mentioned that our eNthems are full length, three-minute songs? — you then had to pay just for the right to play what you just paid for.

I know. It’s ridiculously confusing.

That’s why we give you (give you!) the copyright to your eNthem. It’s not extra. It doesn’t cost more. Maybe we’re kind of old-fashioned, but we feel like you should actually get what you pay for.

USE YOUR ENTHEM TO FIRE UP YOUR SALES PROCESS & WATCH THE ORDERS POUR IN!

According to US West Communications, mentioning products or services on hold increases requests for those products and services by 20%.

Now you’ve got to agree, that’s one heck of a way to enhance your sales process!

Use your company eNthem to promote your flagship product or service.

Put the power of your eNthem to work to get into your customers’ heads (you know you want to).

Even better, purchase a library of company eNthems — that way, you can rotate them for seasonal promotions and special events.

What are you waiting for? Create your eNthems now!

And remember, 88% of callers prefer information on hold, so with an eNthem, your sales message will be delivered to highly qualified, responsive, ready-to-buy targets.

It’s almost like shooting fish in a barrel!

So let’s get down to the nitty-gritty: You want to know how, exactly, how your eNthem can boost your sales? Well, that’s where the science comes in. Neuroscience, to be precise.

The human brain is complex.

Different sources of information are processed differently, in part based on whether the information is seen, heard, felt, touched, etc.

It also depends on the source of the information, especially when we talk about things that are seen or heard.

Some of this information is subject to objectivity filters, i.e. the brain questions the data and makes up its own mind, so to speak, about whether to accept the data as fact.

For instance, let’s say the brain receives a piece of information from The Wall Street Journal. It’s probably going to believe that piece of information.

But what if that exact same piece of information came from The National Enquirer? The believability goes down.

However, there are some types of information that glide right by the brain’s objectivity tests and go straight to the “Yep, that’s a fact” part of the thought process — regardless of where the information comes from.

One of those types of information — and the type we’re most interested in right now — is music…because lyrical music can pass right through objectivity filters AND it’s up to 90% more memorable than the spoken word alone.

Not only is it more memorable, it is powerful…

There’s a reason why sex, drugs and rock ‘n’ roll all go together — because each of the three elicit the same kind of euphoric response in the brain.

“We have shown here that music recruits neural systems of reward and emotion similar to those known to respond specifically to biologically relevant stimuli, such as food and sex, and those that are artificially activated by drugs of abuse. This is quite remarkable, because music is neither strictly necessary for biological survival or reproduction, nor is it a pharmacological substance. Activation of these brain systems in response to a stimulus as abstract as music may represent an emergent property of the complexity of human cognition. Perhaps as formation of anatomical and functional links between phylogenically older, survival-related brain systems and newer, more cognitive systems increased our general capacity to assign meaning to abstract stimuli, our capacity to derive pleasure from these stimuli also increased. The ability of music to induce such intense pleasure and its putative stimulation of endogenous reward systems suggest that, although music may not be imperative for survival of the human species, it may indeed be of significant benefit to our mental and physical well-being.”

That’s from a paper by Neuropsychologist Robert Zatorre, M.D., with the Montreal Neurological Institute at McGill University. It was published in the Proceedings of the National Academy of Sciences of the United States of America…

Need more proof? Probably not, but just in case — here’s what some other esteemed scientific intellectuals have to say:

“Consumers are known to favor products which elicit some degree of recognition or familiarity -- even if it is merely the product's name. It is one of the peculiarities of human audition and cognition that music tends to linger in the listener's mind. Surprisingly, such musical lingering may occur even when the mind is an unwilling host. Thus, the association of music with the identity of a certain product may substantially aid product recall. Despite the largely visual orientation of human beings, photographs and visual images do not infect human consciousness to the same extent that some melodies do.” — David Huron, writing for Musical Quarterly.

“<eNthems> are so infernally catchy, the only thing that can get <one> of your head is another one.”
>Cash Peters, NPR Marketplace.

• 16-20% of callers make purchasing decisions based on information they hear while on hold, according to Teleconnect Magazine.



• Businesses experience a 20% increase in requests for additional products and services mentioned on hold, according to US West Communications.



• The average business caller spends 60 hours on hold per year, according to CNN Cable News.



• The average business receives over 100 calls per day and 75% of all callers are placed on hold, according to AT&T.



• Incoming Calls Management Institute reports that the average waiting time for holding callers is 2 minutes.

So… Let’s say your most popular business product comes with a retail price of $79.99...

Let’s also say that you wisely decide to mention that product in your eNthem…

If your company received 100 calls per day and 75 of them are put on hold, then you’ve reached 75 receptive, purchase-ready targets — 20% of whom will make a purchasing decision based on your eNthem…

That’s 15 sales per day at $79.99… Or a total daily increase in sales of about $1200… That’s over $400,000 per year!

And remember, your eNthem requires no salary, no commissions, no sick pay, no vacation time and no benefits.

Your eNthem is your secret sales weapon against the competition.

"BE HONEST. WHAT'S THIS SECRET WEAPON WORTH TO YOU?"

This is where a lot of good people make a really bad mistake.

If I were to tell you that you would have to invest $1,895 in an eNthem (don't worry I'm not) so you could become another one of the many success stories...Would you do it?

Or would you flap your arms and slap your computer screen for being so bold?

Huge mistake.

If you see this as "spending" rather than "investing," well then, you've already lost. But lucky for you, I'm not asking you for that much money. Not even close.

"READ THIS ... YOU'LL WANT TO HUG ME."

Now, I want to prepare you.

You need to make sure you are securely in your seat, and that there's no kind of liquid near your computer...

Because you're going to be flapping your arms in a very different way.

All your investment is, is $699! That's it, not a whole heck of a lot. I mean, what is that? It’s a tiny fraction of your advertising budget… a tiny fraction that will  result in a huge return.

"WHY AM I GOING THIS FAR?"

It's a good question.

The reality is, I would be making a lot more money if I were to charge as much money as I could.

But I have a very specific reason why I'm creating eNthems for you for so little. I'm doing this because I want to create a long-lasting relationship with you. And not just for my sake.

I know what's out there.

I know how many sites are offering marketing techniques, branding strategies, jingle production companies, and on-hold marketing companies just waiting for your money.

There's absolutely no doubt in my mind that if you go anywhere else, not only will you waste your money, you'll also waste your real chance to see great results... and as you've seen above, that's not an empty promise.

Let me tell you something.

On average about 5 people out of every 100 who come to a typical salesletter will end up buying whatever product is being sold. But, I won't rest until at least 45% of my visitors invest in an eNthem.

And no, I'm not talking about making my words more persuasive and trying to manipulate you to invest in an eNthem.

If I'm getting anything less than a 45% conversion rate, that means only one thing: It means I'm not presenting the cold hard facts clear enough.

This isn't just about running a business for me.

This is about helping people just like you take hold of their lives and shove their newfound wealth in the face of anyone who ever doubted them.

This isn't just about making money. Yes, this is a cause.

But I have to accept this: There are going to be people who just walk away.

• Maybe they are deep in so much denial that they can't even begin to comprehend the facts staring them down.



• Maybe they're not serious about their success.



• Maybe they're still drowning themselves in "excuses."

I can't help these people. And if you're one of these people, there's nothing more I can do for you.

Can you survive without an eNthem?

Maybe. For a while… assuming your competition doesn’t have one either.

But it’s just like the Internet a few years ago. I’m sure you’ll remember when a website was an add-on. A nifty thing to have, but not essential to your business.

Well, we all know those days are past. Just look at the data:

• The Internet is the fastest- growing business-to-business direct marketing medium, according to a newly updated study commissioned by The Direct Marketing Association (DMA) and conducted by The WEFA Group Inc.



• The DMA also reports that web-generated sales are expected to reach $37.1 billion this year, an increase of 32 percent over 2000 sales of $28 billion.



• According to the U.S. Census Bureau, the number of households with Internet access has increased from 18% in 1997 to 55% in 2003.



• A Jupiter Research Study estimates sales by online retailers to reach $144 billion by the year 2010.

The business website isn’t so “non-essential” anymore, is it? Your company eNthem is the same way.

THE QUESTION IS , WILL YOUR COMPANY LEAD THE WAY? OR FALL BEHIND?

Right now, you have the opportunity to not only set your business apart as a leader, but to really profit from that decision.

When you look at the facts, it’s kind of a no-brainer. Your company eNthem can:

• Increase caller retention rates by 45%



• Make your marketing message 90% more memorable



• Boost telephone orders by 20%



• Keep callers on hold up to 5X longer



• Solidify the customer base who brings in 80% of your revenue



• Increase your brand recognition by over 75%

You get all of that for a tiny fraction of your marketing budget AND:

• An award-winning composer to write your eNthem



• Full, complete copyright ownership



• Your choice of male, female or duo vocals



• Your choice of music style



• Complete say-so in the editing process

I've removed the veil. I've shown you the undeniable truth of what an eNthem can do for you that's guaranteed to make you money.

The ball's in your court. It's your future success.

Choose the right option, make the small investment, and keep moving... you're closer than you think to actually discovering new success.

1.	Click here to order your eNthem right now with our Secure Server. Your eNthem will be ready in as little as two weeks, so the sooner you submit your order, the sooner you can reap the benefits of this amazing marketing breakthrough. And, remember, eNthems have been featured by NPR, ABC and Fourtune Small Business, so word is spreading fast. Stay ahead of your competition and order today!
2.	Click here to order by Paypal
3.	Click here to print out an order form to mail or fax your order.
4.	Click here to have us call you for your ordering information.

As soon as we get your order, you’ll have your eNthem within 2 weeks. If you need it sooner, we invite the challenge to work under tight deadlines!

These may be the last weeks you ever have to worry about money. It wouldn't be the first time that's happened to someone like you.

Sincerely,

Anthony Dufrane, CEO
The eNthem Company

P.S. Let’s be honest, the only real cost you face is not using an eNthem at all —

• which will cost you big time in lost clients (who hang up and call your competition),



• lost business (because your callers have abandoned you),



• and lost profits (because your old customers are giving their money to your competition).