Good Question.
Allow us to begin by telling you who we aren’t. We aren’t some fly-by-night, disreputable organization out to steal you blind.
We’re actually a very respectable business — hey, Fortune Small Business, ABC News, Crain’s Detroit Business, Broker Universe, National Public Radio and a whole slew of other upstanding organizations have even done feature stories on us.
NPR, by the way, said our eNthems are “…so infernally catchy, the only thing that get one of <our> tunes out of your head is another one of <our> tunes.”
So. We aren’t disreputable snake oil salesmen.
What else are we not?
Well, we’re certainly not amateurs. Just check out the credentials of our lyricist and songwriter, Lee Kweller from Koala Music:
- Lee’s been a professional songwriter and teacher for over three decades,
- He wrote the theme song for LMC-TV Cable News,
- He’s the three-time winner of the The American Song Festival,
- He’s also the winner of the Abe Olman Songwriting Scholarship Award and
- He belongs to several prestigious organizations, including BMI, NSAI and SGA.
- Oh, and to top it off, he’s a voting member for the Grammy Awards.
OK, What else can we tell you about what we’re not?
Let’s see… Oh! We’re not your common run-of-the-mill jingle factory. In fact, we’re not jingle producers at all. And that’s probably the most important thing you should know about us and our eNthems — eNthems are not jingles.
No way, no how.
Fortune Small Business said “Don't come to eNthem if you're looking for your average ten-second jingle.”
How is an eNthem different from a jingle?
Well, to begin with, jingles usually last about 10-30 seconds. eNthems, on the other hand, last three minutes.
Here’s another difference:
Jingles usually come along with huge licensing fees and can only be played on certain radio stations in certain markets. eNthems come with full copyright ownership.
You can play your eNthem anywhere you want — as your on-hold phone music, on your website, on the radio, on television… It’s up to you!
Enough, then, about who (and what) we aren’t. Let’s talk about who (and what) we are!
It’s pretty easy, after all, now that we’ve gotten all of those pesky differences out of the way.
So who we are as a company is simple: We are a quality-driven organization with a mission to enhance our clients’ sales and marketing results. And we use leading-edge, breakthrough thinking to do just that.
How do we do it?
Well, we bring the psychologically proven impact of music in advertising together with leading-edge consumer research.
In other words, we use a blend of science, psychology and song to help your business get the most out of your current marketing budget without breaking the bank.
From on-hold music and beyond. |
