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"It’s a new concept, but I’m receiving a huge response from it," said Walker, 28, who recently left the Marine Corps and also is a security manager at Philips Norelco in Stamford.
He bought eNthem in August from its founder, Stan Oleynick of California. Oleynick started the company in 2005 and continues to work for eNthem as a consultant.
Since becoming owner, Walker has hired new producers and a new songwriter, and last week launched the company’s new Web site.
"I’ve always been interested in starting my own business," Walker said, adding that eNthem fills a unique niche. "Nobody else was doing this. I wanted to find something I could set the standard in."
For a one-time charge of $699, business owners may buy a customized eNthem on the company’s Web site by completing a questionnaire detailing the type of song they want. They are asked to provide information about their company such as the year it was founded, its target demographic, its "strongest selling point" and the message or product the song should showcase.
Business owners choose the musical style they want for their eNthem — reggae, acoustic, metal, rock, jazz or R&B, among other options — and whether they want a man or woman singing.
"It’s very specific," Walker said, and business owners are continually consulted throughout the song’s development. "It’s their message."
Walker sends the questionnaire information to his lyricist, who writes words for the song. Lyrics are sent to the client for approval before heading to music producers and singers. The songs are recorded in studios in Bridgeport and White Plains, N.Y.
Walker is the company’s sole employee, dishing work to producers, songwriters and singers.
The process takes about two weeks after the order is placed, Walker said, and once business owners buy an eNthem they own its copyright.
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